Instagram reached one billion users a few years last years per Miami Ad School. The growth has been as a result of how convenient the platform is in charging images and pictures. The platform has also had a growth of influences and advertisers who are selling in the platform. A few years back influencers have been trying to use negative graphics to draw attention to their accounts. Instagram has, therefore, released news about important updates concerning the number of visible likes one has in their photos. With the updates, the platform will ensure that there are no visible likes in underneath the photos the users are posting. With this, the quality of competition will be lowered, and users will now aim at sharing quality photos in the platform. The new updates have caused mixed reactions from different users and advertisers in the platform. In this article we are going to look at how the Instagram updates will affect advertisers in the platform.
The first thing to note is that Instagram is testing this update in order to improve the experience users get on the platform. The updates were after research that showed that Instagram has been having a negative impact on the users on the platform. The social media platform has also been seen to cause low self-esteem among its users. Without anyone seeing your likes there will be no reason for competition.
Likes counts a lot to most advertisers and influencers during their advertorial campaigns. Most brands have even been accused of buying likes in order to seem like they have a wider reach when they don’t. With more likes, the advertisers feel that they have a wider reach and more people who are following their business. Thus new updates are needed to tame the need of having many likes in one’s photos. Also the advertisers will not be able to see how their competitors are doing.
One should begin generating the content of value in order to ensure that they do not get affected with the new updates. Valuable content will help one reach more customers with their updates. Therefore always ensure that you have quality content for your audience to grow your traffic. Good quality content means that what is posted should be authentic and like able.
Lastly, to make the best use of Instagram an advertise should focus on giving quality content to their follower.